Just when we thought we’d seen it all at airports – a helter-skelter slide, yoga room, IMAX cinema, slot machines, and even a library – Virgin Atlantic kitted out its Clubhouse lounge at Heathrow with a recording studio in May.
But rather than giving regular passengers a taste of the music business, Virgin had the production suite installed for musicians, who often travel on its Upper Class flights from London to New York and LA, the airline says.
The idea is that artists can record tracks while they wait to board their flight in the airline’s Upper Class lounge, where other distractions for passengers include a multi screen cinema, spa pool and hair salon.
The production studio also has facilities for last-minute editing.
To the jaded traveller, the new recording studio – which only caters to a small percentage of Virgin’s passengers – is another innovation that widens the gap between economy and those who can afford to sit at the front of the plane.
For other travellers, there’s always the option of buying your way into a non-airline specific airport lounge where you won’t get a taste of pop stardom, but you won’t feel like you’re in a cattle market.
At the time of writing, entry to the Servisair lounge at Heathrow Terminals 1 or 3 costs £17.50 for an adult and includes Wi-Fi access, a selection of drinks and snacks.
Airport lounge specialist No.1 Traveller also opened a ‘super lounge’ at Heathrow’s Terminal 3 last year, with entry costing £30 for an adult when booked online in advance.