The one room hotel: Amsterdam’s Hôtel Droog sacrifices sleeping space for shopping

The new hotel offers plenty of shopping and culture under one roof - but if you want a room, you'll need to get in line.

Guests checking into Amsterdam’s Hôtel Droog, which recently swung open its doors are in for a very ‘un-hotel’ experience.

For starters, you’ll be the only one checking in as there is only one guest room available.

And unlike hotels that like to impress with gyms and spas, Droog hotel offers shopping and culture.

The rest of the ‘hotel’ features boutique shops selling clothing and cosmetics.

There’s also a Gallery on-site that features the latest in design, art, and fashion.

It’s the first hotel for Dutch design company Droog, which sells its quirky design products at retail stores around the world.

“The concept of a hotel has been reversed,’ says Renny Ramakers, co-founder and director of Droog.

“Whereas a hotel is usually mostly about sleeping, here we have enlarged and emphasised all the aspects that many hotels also offer and made them central to the hotel experience—and it even has a room to sleep in.”

Those looking to bag a room might want to join the queue. We’re already in line.

Photos: Thijs Wolzak

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