From September 14, KLM will offer long-haul economy passengers departing from Amsterdam the option to upgrade their standard in-flight meal with one of four à la carte meals, for an extra fee.
The Dutch carrier says its decision to go à la carte follows a successful trial of the concept over the past year.
A multi-cultural menu will offer passengers the choice of Japanese, Italian, Indonesian and a vegetarian option, which passengers must pre-order at least 48 hours before their flight.
The cost of a meal will vary between €12-€15, in addition to the airfare.
While the meal service is optional, critics question whether paid-for in-flight catering that is a notch up from standard fare is simply another revenue opportunity for airlines, rather than representing a true upgrade in airline food.
Erik Varwijk, KLM’s managing director, said the new catering option meets “growing customer demand for more choice.”
The service will be available on intercontinental flights departing from Amsterdam to most destinations in KLM’s network, except Toronto, San Francisco, Tel Aviv and Cairo.
View KLM’s new à la carte menu by clicking here
Interested in learning more about in-flight food? Read our earlier feature story on how the world’s largest independent airline caterer, Gate Gourmet manages to churn out 53,000 meals a day from its London-based kitchen for major airlines.
Is KLM’s new à la carte service in economy a good idea or just another stunt to squeeze money from passengers? Would you pay for the privilege of an improved meal offer in economy on a long-haul flight? Please comment below.