‘Hacked off’ with high fares? Rebekah Brooks featured in Ryanair’s controversial ad

Ryanair stirs up controversy in latest ad over the ongoing phone-hacking scandal.

'Hacked off' with high fares? Rebekah Brooks featured in Ryanair's controversial ad

Rebekah Brooks on the receiving end of Ryanair's latest advertising stunt.

On Friday, Rebekah Brooks resigned as chief executive of Murdoch’s News International, as pressure mounted over her role in the phone-hacking scandal that shut down the News of the World.

And it didn’t take long for the former News of the World editor to fall foul of Ryanair’s controversial advertising.

The publicity-hungry airline is offering cut-price fares for customers who are “hacked off with hire fares,” the ad reads on its website, alongside a photo of Brooks gesturing: “I’m outta here with Ryanair”.

The budget airline also splashed its latest advertising campaign across the UK papers over the weekend.

Ryanair is not afraid to poke fun at high-profile figures, or attack other airline competitors to drum up publicity.

Last year, the budget airline was forced to issue an apology to easyJet after running an advert in the Guardian and Daily Telegraph which portrayed easyJet’s boss as “Pinocchio” for misleading customers, by not revealing its on-time performance figures.

Ryanair and the UK’s Advertising Standards Authority (ASA) have had a turbulent relationship in the past.

In April, the ASA told the budget airline to retract a newspaper advert which featured a sunbather sipping a cocktail beside the slogan “book to the sun now” on the grounds that it ‘misled’ the public. The watchdog found fault with the ad as the average temperatures of the featured destinations don’t climb above 11C for the period of the offer.

Like what you're reading?
Terminal U

Help spread the word.