For the Londoners who find it tedious commuting across the capital each morning, here’s some news that might lift your spirits, courtesy of Transport for London (TfL) and… Emirates.
Dubai’s flag carrier is sponsoring a new cable car ride that will zip commuters and tourists across the Thames in East London – in a 10-year deal worth £36m.
The £60m attraction will be named ‘Emirates Air Line’ after the carrier, which will raise more than half of the total funding required for the project.
Transport for London (TfL) said additional funding will come from “third party investment and fare revenue”.
The Emirates-branded cable car is scheduled to take passengers in Summer 2012 in time for the Olympics.
The attraction will provide a direct link between the 02 arena in Greenwich Peninsula, South London and the ExCeL conference centre at the Royal Victoria Docks in north London.
The two stations will be renamed “Emirates Greenwich Peninsula” and “Emirates Royal Docks”.
At peak times, the service is expected to carry up to 2,500 people an hour in each direction and about 2m passengers a year.
London Mayor Boris Johnson said: “This multi-million pound deal is tremendous news for London, helping us to deliver a new addition to the city’s skyline.
“The Emirates Air Line will be an exciting and innovative mode of transport, easing travel for thousands and offering spectacular bird’s eye vistas of our majestic Thames.”