Breakfast is served…next door. ‘Street loft’ guest room in Vienna forces you to go local

An abandoned store front has been converted into a street level loft in Vienna where breakfast is served at Café Goldegg around the corner and lunch and dinner at nearby restaurants.

A giant mural on the wall of a woman holding a needle and thread takes centre stage by the bed and pays tribute to the loft’s former use as a tailor shop. Photo: Julian Mullan — with Sabine Kuchelbacher.

A new concept in hotel accommodation is catering for independent-minded travellers in the Austrian capital.

Three architects have converted a former ground-floor tailor shop into a chic loft room for city dwellers who want a taste of the ‘local’ lifestyle on their doorstep.

The so-called “street loft,” which is called Die Schneiderin (The Tailoress) opened last year in Vienna’s 4th district and is a cross between a studio apartment and a hotel room.

But instead of offering room service, the creators behind the concept – who call themselves “urbanauts” or “people who navigate themselves through the city” – encourage guests to use the shops, restaurants, cafés and spa services across the street.

With no lobby area, guests are given keycard access to the loft room, which provides hotel amenities such as a coffee machine, mini bar and toiletries alongside maps of the local neighbourhood, an iMac, a couple of bikes and a stack of local recommendations of where to eat, shop and get a spa treatment.

“Just like the café next door that serves as the breakfast room, the neighbouring hamman serves as the hotel’s wellness area and the bar around the corner, a hotel bar,” its creators say.

Christian Knapp, Jonathan Lutter and Theresia Kohlmayr – who designed and run the guest room – have so far opened one street loft and plan to convert more empty shops in other inner city-districts this year.

The €120 (£95) a night room comes with a grocery package and upgrade options, such as vespas to explore the city and fittingly, a personal fitting appointment for a customised pair of jeans.

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