With all the hype around Peter Jackson’s latest trilogy, “The Hobbit” – which was filmed in New Zealand – Wellington Airport is making the most of its time back in the spotlight.
A gigantic sculpture of Gollum, the emaciated creature in the Lord of the Rings and The Hobbit has been installed at the airport to promote the first of three new Hobbit films, “The Hobbit: An Unexpected Journey”, which will hit the big screen next month.
The new art installation, which looms over passengers inside the main terminal, features a 3 metre (42ft) Gollum reaching his hand underwater, with bubbles around his mouth, to catch swimming fish.
Wellington Airport has even renamed its terminal “the Middle of Middle-earth.”
Air New Zealand has also turned the new fantasy adventure film into a PR opportunity with a new Hobbit-themed in-flight safety video that features The Hobbit’s director, Peter Jackson.