Flick through an in-flight shopping magazine and you wouldn’t normally expect it to be full of airline-branded goods – unless you are flying on Latvian carrier airBaltic.
The airline that sells everything from its own branded bags and mineral water to ‘limited edition’ footwear has announced it will soon start selling cars on its flights.
From Friday, passengers will have the option to browse and buy a custom-designed Mini Cooper on board any airBaltic flight – if they have €24,699 (£20,770) to spare.
The Mini Coopers are branded in the airline’s lime green colours and feature the text “I love Flyin”; a design chosen by the airline’s Facebook fans.
Passengers will be able to buy or lease one by making a down payment of €50 (£42) on board and visiting the online store after their flight to complete the purchase.
They will then receive a call from an airBaltic representative to be invited to take a test drive.
The airline’s chief executive, Martin Gauss said of the new sales move: “airBaltic is the world’s first airline to start selling cars on board. Naturally, we still believe that flying is smarter than driving whenever possible.”
The cars will be sold on board until January 15, 2011.
Is this the start of a new trend among airlines, or a publicity stunt? Let us know what you think by leaving a comment below.