Air New Zealand and Gandalf conjure up Hobbit inspired safety video

Air New Zealand's new safety video is inspired by Peter Jackson's upcoming film: the Hobbit, based on J.R.R. Tolkien's novel.

Air New Zealand and Gandalf conjure up Hobbit inspired safety video

Air New Zealand wants all ears on its safety briefing. Source: YouTube

Air New Zealand puts a lot of effort into making its pre-flight safety videos fresh and entertaining, so much so that more people have probably tuned in to its safety briefings online than on the plane.

The airline’s latest Hobbit-inspired safety video has been watched more than 6.5 million times since it was posted on YouTube last week.

It’s a nod to New Zealand’s film associations, with hobbits, wizards and other Middle-earth creatures taking part in the in-flight safety demonstration.

The video is also inspired by Peter Jackson’s Lord of the Rings prequel, the Hobbit: An Unexpected briefing, which will be released in cinemas in December.

Air New Zealand’s previous safety videos have also gone viral, with one safety briefing famously delivered as a disco-style workout with fitness guru Richard Simmons.

But is it all enough to make passengers sit up and pay attention?

Watch Air New Zealand’s Hobbit-themed safety video here:

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